Everything in Publishing
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Thursday, April 3rd, 2008
The WebScription strategy relies heavily on its salivating science-fiction fan base. Throughout the years, Baen's editors, authors, and publishers promoted Baen novels through the house's very Web 1.0-style messageboard, Baen's Bar. Is Baen's success with e-books due to its status as a niche science-fiction publisher? And if so, would megalithic publishers benefit as readily from Baen's e-book distribution model?
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Wednesday, April 2nd, 2008
It takes an understanding of Baen's product line to appreciate how the Baen Free Library and giveaways like it on Baen's website have enhanced the company's overall sales. First of all, what percentage of sales comes from e-books at Baen? "As a general rule of thumb, ten percent is still a good figure" writes Weisskopf.
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Tuesday, April 1st, 2008
Over a decade before the Sony Reader and the Amazon Kindle were twinkles in the eyes of their makers, and several years before the Rocket eBook would enter the market, the late Jim Baen was quietly testing the waters of electronic publishing.
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Wednesday, November 28th, 2007
Dawn Silvia is a freelancing jack-of-all-trades. But the latter part of that hackneyed expression—"master of none"—doesn't apply to Silvia, whose dexterity with words results from talent and professional versatility.
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Friday, October 26th, 2007
In September 2007, the venerable Dragon met its demise. Scott Rouse, Senior Brand Manager for D&D, wrote in a press release: "Today the internet is where people go to get this kind of information... By moving to an online model we are using a delivery system that broadens our reach to fans around the world."
